The company’s efforts Essay Example for Free

The companys efforts look forExplain some of the companys efforts to localize its offerings and describe how Successful these efforts were. What could have been done differently?Think local, Act local.Think local, Act local. This is companys efforts to localize its offerings. Global business school of thought changes 3A to 3P principle, 3A is Availability, Affordability, Acceptability. It meaning is to make customers buy get, affordable, willing to buy. 3P is Pervasiveness, Price to value, Preference.(2) Held ActivitiesCoca cola localized their products is based on countries culture such as Malaysia is Coke EURO 2012 Buka Coca-Cola, Buka Semangat Bola contest. And McDonalds introduced about the World Cup drinking cup in the 2012 World Cup. Besides, Coca cola localized in China through the Chinese name in Beijing Olympics. Beijing Olympic Games torch bearer selection, Coca Cola to provide 18 places. As a global partner of Beijing Olympic Torch Relay , Coca-Cola ( China ) Bev erages Ltd. officially announced Coca-Cola Olympic torchbearer selection yarn-dye area started , the selection of the theme Who lit the flame of my centre of attention to the public 18 torchbearers places the Olympic spirit and the journey of Harmony theme brought to every corner of Shanghai .(3) Indication marksThe other belongs to the Coca-Cola company brand drinks of all the packaging and advertising, it is the emblem and the Coca-Cola company sinlessness cooperation. For example, Sprite, Fanta .The words, this is actually in the ascension and strengthening Coca-Cola brand. In addition, with the local brand beverage friendly co-op relations, as well as local brand beverage special affinity, Coca-Cola has a better relationship. (4) adThrough the advertisement implants, also tummy improve the local people accept rate, and local manikin fusion, increase sales. For example, the bottle of packaging is the local custom picture.In the development of any drinks can intake original brand sales channels, like this is advantageous to quickly open the market, but also can greatly reduce the cost. Coke, Sprite, fanta and so on three brand sales ratio roughly 221, development basic equilibrium. From several brand temperament, reputation to market sales, show integral consistent, lucid features, taste and can achieve complementary.According to the characteristics of the Chinese market, the Coca-Cola company expanding their drinks varieties, from oolong tea to the new age ardour of fruit punch, high heat energy drinks, and even to the most ancient drinking water. So which is more than in line with the tastes of the locals , and make it easier for everyone to accept. localize its offerings after, Products with the local people more close contact, from popularity and good reputation degree, market sales, can have very big promotion.