Strategic Management Assignment Example | Topics and Well Written Essays - 250 words

Strategic Management - Assignment Example A third advantage of SWOT is that the tool can be used for strategic management purposes. A fourth advantage of using SWOT to evaluate a business is its simplicity and versatility. Despite the benefits of using SWOT, the tool also has its cons and limitations. One of the inherent weaknesses of the tool is that different people might evaluate companies using subjective factors. For instance, a manager that is biased might perform a SWOT analysis using favorable data that might be misleading. The success of SWOT is dependent on methodologies utilized by the business analyst and the eagerness of the management team to implement the recommendations identified by the analysis. Another weakness of SWOT is that the analysis can be simplistic and not actionable (Britt, 2012). Sometimes people that used SWOT focus too much on gathering information instead of interpreting the information and finding solutions to the challenges the company