Tuesday, March 26, 2019
The Internet Essays -- essays research papers
Websters dictionary defines the Internet as a astray used networking interface, connecting several very(prenominal) large information servers (193). The Internet is a good way for companies or anyone to get information out to the intact world. Electronic marketing (e-marketing) is a very large serving of the Internet. E-marketing is the emergence of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet (Ferrell 597). There be many advantages and disadvantages to e-marketing. One disadvantage to e-marketing is the advancements in cookie technology. A cookie is a way for companies to track how many times bulk go through their website. Cookies can also reveal information such as what part of the site individuals are checking out and how often they do this (Ferrell 600). I-won.com is a very good example of a cookie. At I-won.com, a tally is make and points are given to people who visit different places on the website. These points define how many times the visitors name is entered in the end of the week sweepstakes. A drawing is held and a cash prize is given to the winner. Most people would argue that there is no occupation with this, as would I. A problem does however occur with some websites. For example, is it ethical for some websites to monitor where and what people are visiting so they can target consumers for sales?Pop-up ads a...
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