Kona coffee Essay

Kona coffee company is unmatched of the largest coffee manufacturers in the state of hullo. Their products are made in Hawaii and they have over forty different flavors. Because the coffee beans are grown in Hawaii this is the only place it can be found. High-quality as well as luxurious products. Strong Point Corporate goal produces Political and Legal purlieu Great assessment in communication the need to be aware of not only American trade laws, but Japanese import laws as well.Coffee Market study about the numbers of coffee market was good in present the increase in coffee consumption. Also how Japan has become the solid grounds third largest importer of coffee. SWOT abstract Marketing Objectives Marketing Strategies subtile target market.Supply chain strategies Implementation Plan 1 2 Researching upscale stores, Partner with a local ad agency, and Promotions such as taste tests are minute idea. Sampling is the best focusing to upraise a product. Measurement an d Control Strategies Surveys are a great way to gain feedback both positive and negative. Weak Points Situation Analysis Markets. frugal Environment Could go more into detail about reasons why intricacy would be good in this market. How is Japans economy? Distribution Competitive Environment Promotion Strategies A little bit weak on publicity. The biggest promotion should be social media. Missing Points Situation Analysis could have at rest(p) more in depth Main competitors are not mentioned Product distribution missing Environmental factors Core fundamentals such as strengths, weaknesses, opportunities, and threats need to be slightly mentioned Mission statement is missing. Although I did limit a cute quote on their web page The passion of the islands in every cup. Distribution Could have mentioned how much is distributed to to each one store Also how much is sold online My Conclusions Although Japan is in its infancy in coffee culture I think it would be an excellen t idea to offer Hawaiian coffee because Hawaii is seen as paradise. This analysis is missing in the report as well as Japans culture. They didnt mention the fact that Japans coffee shops serve as meeting populate for businessmen to talk and possibly capture overbold clients.It is very primary(prenominal) to understand origins of culture so as to understand how to promote new 2 3 products in the best way possible. They dont quit mention much about how brief japan customers escort a coffee shop and how to manage this problem.They would have to draw in and make the products attractive. It should be mentioned when Starbucks entered into Japan how it changed the views of coffee shops in Japan. It brought back a sit-and-have-a-chat style of coffee consumption.References http//www. hawaiianisles. com http//www. japantoday. com/category/opinions/view/japans-coffee-culture 3.